Work shouldn’t be
a pain in the neck.
Tackling the scourge of sedentary office culture - one movement at a time.
Client:
Movement Bite - New York
Services:
- Brand strategy
- Brand identity
- Creative development
- Website UX & UI
- Content creation & campaign
Founded by clinical physiotherapist Alina Kennedy, Movement Bite exists to fix a problem we're all familiar with - the aches and pains resulting from sitting at a desk all day. Through quick, simple exercises people can do at their desk in their work attire, Movement Bite makes it easier for office workers to move more and feel better, without disrupting their day.
Digital strategy, user experience & design
Our brand and digital strategy gave Movement Bite a platform to create and publish myriad desk-based and snack-sized exercises to promote functional movement without breaking a sweat. Culminating in a fun and motivating user experience that gets office base workers moving a bit more and feeling a lot better without disrupting their day.
Content & Promotion
Through the creation and launch of Movement Bite we had the privilege of helping take a life-enhancing wellness product to market. Our efforts focused on introducing the brand’s micro-workouts to millions of office workers, encouraging them to break free from sedentary habits with simple exercises to enhance their wellbeing.
