Move with
purpose
A tailored approach to achieving optimal holistic wellbeing through expert, science-led personal training.
Client:
Opus Fitness - London
Services:
- Campaign strategy & research
- Campaign creative
- Content strategy & production
- Photography
- Digital marketing
- Campaign promotion
An inspired mission to offer the most effective science-led movement mechanics, injury rehab and performance training in London.
When OPUS made the exciting move to open their second studio to incorporate fitness classes, reformer pilates and personal training they needed a strategy and campaign to build interest and engagement within their local community.
Setting healthy foundations to ensure optimal results.
We created an entire strategy for the ‘Move With Purpose’ campaign, including updated brand positioning, promotions and specific multi-channel consumer targeting. All to help build brand recognition and get people in the door from day one.
‘Move With Purpose’ – an ethos-led message to engage a values-driven audience.
The campaign art direction established a modern, clear and unique visual language that provided strong recognition and multichannel break through.
With a tone of voice that never pussyfoots around the truth or shies away from subjects of passion, we brought a confident, enthusiastic and supportive characterisation to the brand.
Inspire, Educate, Enrich & Challenge.
Our strategic approach included the formulation of a content strategy and visual language to help the brand grow, influence and bring value to its community.
Heathy brand awareness and consideration.
Despite a modest promotional budget, we accurately tailored niche profile targeting to reach large numbers of relevant and actively searching audiences.
The 2018 ‘Move With Purpose’ campaign hit London fitness enthusiasts, successfully driving consideration for the brand and its new studio space.
Campaign performance hit the top end of forecast measures and achieved higher results for less spend.
The depth of research and audience profiling ensured specific communications reached target audiences, while providing creative relevance at different consumer touchpoints. All leading to conversion (in this case class bookings) and a healthy campaign ROI.
