Tarwi Foods
Clean. Sustainable. Healthy.
Tarwi's healthy snacks are made of natural, high-quality and sustainably sourced ingredients that are good for people and the planet.
Client:
Tarwi - UK & Europe
Services:
- Art direction
- Brand strategy
- Branding
- Hand-drawn logo
- Name development
- Packaging
- Marketing collateral
- Brand voice & copywriting
- Web design
Navigating the healthy snack market is tricky at the best of times, with an overload of information, lack of clarity around healthy ingredients and the perception that healthy eating is expensive and boring.
Tarwi is the solution to a healthy, filling on-the-go snack that tastes good, feels good - is good!
Skipper & Skipper worked with Tarwi's founders to create a fun yet trustworthy brand that encourages and celebrates a healthy lifestyle. Visually capturing the brand's playful essence, we seamlessly transferred it across brand creative, packaging, digital and point-of-sale material.
Our Difference
Through our bespoke brand workshops, we worked closely with Tarwi’s founders to uncover the brand’s purpose and inform a clear strategy.
The visual branding and tone of voice was created to reflect Tarwi’s character traits of passion, bravery and relentlessness in a vibrant, dynamic and outgoing way.
The logo mark, hand crafted and completely unique, is an unapologetic statement of Tarwi’s ethical, natural roots.
Consistently reflecting the bold across all touchpoints – including packaging, website and social media – helped fuel Tarwi’s journey to change the healthy snack game.
Our Clients’ Kind Words
We worked with Skipper & Skipper to define the strategy for the Tarwi brand. Their unique approach to healthy thinking was key to help us translate our vision into words, and ultimately into a visual identity that truly reflects our ideals.
From the fonts, the colours and the hand-crafted logo to the overall imagery, the agency was able to fully grasp and represent all aspects of our brand’s personality. An incredible amount of thought – and long conversations between both of us – was put into work, resulting in what we felt was a great outcome.
CATA GORGULHO
Director & Co-Founder, Tarwi
Website Design & Development
The Tarwi website was designed to boldly project the brand’s personality, while championing the power of feel good snacking and educating the audience on the health and sustainability benefits of Lupins. Importantly, it needed to provide a seamless online shopping experience for healthy snackers through Shopify integration.
Content Strategy & Direction
Such a fun, tongue-in-cheek brand provides an unprecedented opportunity to amplify that light hearted nature and produce vibrant thought provoking material that screams disruption. Our content strategy and art direction provided the platform for the brand to go forth and confidently promote their healthy eating story.
