Simplifying
Renewables
Paving the way for a more transparent renewable energy industry.
Client:
Lumify Energy - UK
Services:
- Art direction
- Branding
- Brand strategy
- Campaign concepts
- Content strategy
- Illustrated imagery
- Logo design
- Marketing collateral
- Brand voice & copywriting
- Videography & animation
- Web design & development
Lumify Energy is a UK business lighting the way for a more transparent renewables industry.
By providing landowners and managers with clear, easy-to-understand information about their renewable energy site, Lumify makes the complex simple, providing their clients with clear, actionable energy insights.
Skipper & Skipper partnered with Lumify Energy to create a unique and appealing brand identity and communication tools that enable clear understanding of their offering and the value they provide.
Crafting a Captivating Brand Identity
Lumify Energy’s visual identity was designed to project the bright future the brand believes in.
The brand logo and icon blends the simplicity and clarity of Lumify’s proposition with the energy and positive flow of the renewables industry, while the brand colours represent the beautiful landscapes from which renewable energy sources operate.
The Guidelines provides a way to spark powerful, consistent communication that helps the Lumify Energy brand become as motivating and energising as the founders are as individuals.
Custom Illustration
A unique illustrative style was developed to distinguish and define Lumify Energy, featuring customised depictions of renewable technologies within vibrant natural environments.
Created using the brand’s colour palette, these distinctive landscapes are now iconic to the Lumify Energy brand.
Website Design & Development
Lumify Energy exists to make the complex simple for people managing renewable energy sites. We applied the same ethos to designing and developing the brand’s website – with simplicity and clarity as our north star for UX, UI, overall design and copywriting.
Lighting the way…
Skipper & Skipper helped transform Lumify Energy into a standout brand in the renewables sector. By simplifying complex energy information, we enabled Lumify to cut through the noise and engage land owners and managers with the tools and knowledge to optimise returns, benefiting both their interests and the planet.
This collaboration paves the way for a brighter, sustainable energy future.
