Empowering
conscious living.
Inspiring a new standard in conscious living for a happier, healthier you and planet.
Client:
By Sarah - London
Services:
- Brand strategy
- Product photography
- Illustration
- Website design
- Product promotion
The brief from By Sarah was to increase engagement, understanding and confidence with consumers by showcasing their brand ethos.
Using only clean ingredients, By Sarah aim to free up their customers' headspace by taking the hard work out of choosing the right skincare.
The brand's ultimate goal was to enable consumers to completely trust all By Sarah products by always being transparent with their ingredients.
Brand positioning and promotion
Working closely with By Sarah’s founders, we delved deeply into the essence of the brand, uncovering its core values and authentic ethos. This culminated in a brand strategy outlining the true nature of the brand and how to portray the alignment through imagery and messaging. The results – elegant and minimal product photography, bespoke illustration and an emotional appeal that resonates with audiences committed to making healthier, more conscious choices.
Product showcase
Bringing the brand to life on By Sarah’s core community platforms and shop-front was paramount in meeting the original brief of showcasing the brand’s ethos and genuine approach to transparency.
The illustrated nature of the images and text is a beautiful, timeless and elegant expression of By Sarah’s values – an essence that shows the natural, clean ingredients that have been used for centuries to nurture our bodies.
Our Clients’ Kind Words
The team at Skipper and Skipper have been a terrific help in evolving our brand, allowing us to continue our journey in a much richer and engaging manner. The foundation work they did to help us establish the true meaning and messages we wanted to champion was invaluable.
Sarah & Lauren
founder & Partner By Sarah
