Healthier, Longer, Better Lives
throughout Asia-Pacific
A movement to better not just lives, but the world we live in.
Client:
AIA Group - Hong Kong
Services:
- Research
- Strategy
- Brand identity
- Employer branding
- Creative development
- Copywriting
Since 2020, we've proudly been supporting Asia-Pacific's largest life and health insurer on their mission to create a healthier, more sustainable future across the world’s most populous region.
As creative partner to AIA's global head office, we've delivered various initiatives to involve employees and customers across their 18 markets in the brand's inspiring purpose: to help more people live Healthier, Longer, Better Lives.
Believe in Better
Skipper & Skipper developed and delivered an Employee Value Proposition that embodied AIA’s purpose, culture and beliefs. Creating a singular creative platform from which to attract, engage and inspire great talent, and unite their workforce of over 25,000 employees across 18 markets around a common belief in ‘better’.
Powering a brighter future
To become a truly digitally-enabled, customer-centric insurer, AIA needed to attract world-class talent. We created AIA Digital+, a bespoke sub-brand for their dedicated enterprise technology, digital and analytics hubs across Asia. Its aim, to attract and inspire world-class tech and digital to talent be part of something special: powering Healthier, Longer, Better Lives for millions of people across Asia-Pacific.
