Opus Fitness
An inspired mission to offer the most effective science-led movement mechanics, injury rehab and performance training in London.
When OPUS made the exciting move to open their second studio to incorporate fitness classes, reformer pilates as well as personal training they chose us to provide a strategy and campaign to build interest and engagement within their local community.
Setting healthy foundations to ensure optimal results.
We created an entire strategy for the ‘Move With Purpose Campaign’, including updated brand positioning, promotions and specific multi channel consumer targeting. All to help build brand recognition and to have people in the door from day one.
Move with purpose delivered ethos-first communications to engage with people at a values-based level.
The campaign art direction established a modern, clear and unique visual language that provided strong recognition and multichannel break through.
www.opusfitness.co.uk
020 7112 9224
124-128 Barlby Rd, London, W10 6BL
info@opusfitness.co.uk 
An attitudinal tone that never pussyfoots around the truth or shies away from subjects of passion.
We wrote a full brand tone of voice that brought to life confident, enthusiastic and supportive characterisation to the brand.
Inspire, Educate, Enrich & Challenge.
Part of our strategic offering was the formulation of a content strategy and social visual language that would help the brand grow, influence and bring value to its following.
Content Strategy
Capturing peoples attention is a privilege and balancing the moments you share with them is everything.
Creation & Promotion
Creating for and delivering to the right audiences is essential in building an engaged, passionate and loyal following.
Art Direction & Photography
We created and curated a visual language that projected the brands beliefs in inspiring, educational and challenging context.
Measurement & Performance
There is no point posting content for contents sake – everything we do is tested and measured for optimal performance.
Content Strategy
Capturing peoples attention is a privilege and balancing the moments you share with them is everything.
Creation & Promotion
Creating for and delivering to the right audience is essential in building an engaged, passionate and loyal following.
Art Direction & Photography
We created and curated a visual language that projected the brands beliefs in inspiring, educational and challenging context.
Measurment & Performance
There is no point posting content for contents sake – everything we do is tested, measured for optimal performance.
Heathy brand awareness and consideration
Campaign performance hit the top end of forecast measures and achieved higher results for less spend.
The depth of research and audience profiling, ensured we set up all pieces of the puzzle accurately, so that specific communications reach maximum target audiences while providing creative relevance at different touch points of their consumer lifestyles. All leading to conversion (in this case booking classes).
Promotional content
engagement grew by 35%.
The brand generated 243,000 impressions with a target reach of 127,000.
Unique website traffic was the highest in the brand’s history.
Doubled CTR to 0.86% vs industry average of 0.35%.
OTHER LATEST PROJECTS
